Partnership between people and technology

Guard Llama launched in 2015 with a mission to change the way customers think about personal security. Born in the wake of the murder of Toni Keller, a classmate of founders Joe & Adam at Northern Illinois University, Guard Llama was designed to allow discrete contact of police during high-stress and life threatening situations. The service combines an iPhone or Android app with a Guard Llama compatible keychain, which with two clicks, will have police locked into your location, reducing response times by up to 80%.
“Adam and I both witnessed two very impactful criminal experiences while in college at NIU which inspired us to develop Guard Llama,” noted CEO and co-founder Joe Parisi. “We realized there was a need for a personal safety device that could solve the shortcomings of cellphone-based 911 help.”
Guard Llama’s growth comes at a necessary time in the personal-security industry. Violent crime and robbery went up 5.3% and 3.2% respectively in 2016, according to the FBI’s most recent Uniform Crime Report. More than ever, the technology and service that Guard Llama brings to the table is crucial in the private sectors quest to assist emergency responders. Some challenges in using 911 as an emergency resource is that unless you state your exact address during the cell phone conversation, they cannot find you. Additionally, it’s extremely difficult to find your phone, unlock it, dial for help and have a conversation all while in an emergency.

“Guard Llama is the only personal security app on the market to directly connect users with law enforcement and provide the specific information we do,” noted Adam Havey, Vice President of Sales and co-founder of Guard Llama. “When every second counts, we’re providing a more efficient option for our users to stay safe and quickly connect with police.”
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What in the world is a guard llama?

Guard llamas are specially selected to protect herds of sheep and goats. In fact, they’ve been stealing jobs from guard dogs for decades.

Guard llamas bond quickly to their companions and become exceedingly protective of them. There is no extended training period or getting-to-know-one-another phase. These devoted, mild-mannered llamas wander around watching over their flock quietly and happily. Until, that is, their protection skills are needed.

Just like your Guard Llama, living guard llamas mean business when danger is near. (Unlike your Guard Llama, they may let out a truly odd warning call like a rusty hinge.) They investigate a strange animal as if they want to smell it, then strike. This part isn’t cute or cuddly, involving the llama’s front legs “windmilling” on the stranger. But it is highly effective. Luckily, often just a staredown from a 6-foot tall llama sends an unwanted predator packing.